The final and most crucial stage of video production is editing. Editing will either make or break the video. If you work in content production, having some video editing skills in the bag would work like a charm.
As per Wordstream, 51% of marketing professionals say that video is the type of content that has the highest ROI. Hence, there is no denying that eye-catching and engaging videos have immense potential of generating higher revenue.
However, learning video-editing skills can be time-consuming if you are a newbie. You can make use of an online video editor to learn the basics of video editing as well. In this article, we share the top 10 video-editing tips recommended by industry professionals. To find more information about importance of branding, you should try Zonbase Photo Enhancer for Amazon sales.
Top video-editing tips and tricks to add a professional touch to your videos:
- Invest in good hardware:
When it comes to video editing, good hardware is a must. It will streamline your editing process. You would want to avoid working on a PC that freezes every time you sit down to edit videos. Make sure that you are using a PC or laptop with the following features:
- RAM: 8-32 GB RAM
- Processor: Intel Core i5, i6 or i9
- Storage: Minimum 256 GB hard drive, 1TB or more SSD. Use an external hard drive for backup purposes as well.
- Graphics Card: AMD/NVIDIA (Minimum 2GB memory)
- OS: Windows 7 (64 bit) or above, Mac OS.
- Screen size: Minimum 18-21 inches.
- Built-in Firewire or Thunderbolt Port.
- Choose the right video editing tool:
If you are new to video editing, you do not have to invest in complicated software right away. You might lose track of learning due to information overload. We recommend you experiment with a variety of software before settling on one. Try out an online video editor like InVideo to replicate similar quality videos that too with low effort.
- Master the keyboard shortcuts:
Learning essential keyboard shortcuts for video editing will save you heaps of time. Professional editors know these keyboard shortcuts like the back of their hands. Using keyboard shortcuts greatly simplifies and speeds up the video editing process. The faster you learn these shortcuts, the more you can focus on the other aspects of video editing.
- Well-versed with video editing lingo:
When you start working as a video editor, you will see terms such as B-roll, F-stop, aspect ratio, etc. These are some terminologies associated with video editing. You do not have to learn all of these in one go. You must, nevertheless, continue to practice. Eventually, you will get the hang of it.
These video editing terms can help you communicate with clients and other editors more effectively. It will also assist you in creating content that meets everyone’s needs.
- Using music:
Good music sets the tone and mood of the video. Choose tracks that best fit the theme of the video. For instance, ‘A Day In The Life’ Vlogs are pretty trendy now. These videos often have lo-fi music in the background that sets a mood for relaxation, and sits well with the theme of the video.
Music has the power to engage viewers. However, you cannot just use any music track for your videos. You need to be aware of the copyright rules before using any music track. The safest bet is to use royalty-free music available on different platforms. You can also use the YouTube audio library for music tracks and sound effects.
If you want to use commercial/popular music, you have to secure permission from the copyright owner to use their music in your video. Depending on what kind of music you want to use, you have to talk with the publishers. You might have to pay substantial licensing fees in this case.
- Keeping files organized:
Video editing takes a long time. To make a single comprehensive video, you require a lot of different files. The key to success here is organization. Raw footage, still photographs, music, exports, graphics, and anything else should be kept in a separate folder. When you’re working, it’ll make it easier to find files. Online video editor come with the added advantage of cloud storage and you can use it to its full potential to keep all your files in one place.
- Color corrections:
You should maintain a consistent color scheme throughout the video while editing it. It is aesthetically pleasing. It will stand out like a sore thumb if you proceed without color correcting. When working with raw film, basic color changes are simple to apply.
In the post-production phase, color grading is equally significant. Color grading is an option if you want to stick to a particular aesthetic. It employs filters and effects to establish a mood throughout the video. You may skip it if you do not have any such requirements.
- Simple text and graphics:
It’s simple to include text and pictures in your movies. It should not, however, be overly distracting. Using minimal text and high-quality graphics will add a professional touch to your videos. Correct alignment, motion, transition, and timing are all vital considerations.
- Export videos in the right format:
Exporting is a tricky aspect of the video production process. One needs to know about formats, codecs & wrappers, assigning presets, understanding bit-rates, square & anamorphic pixels, multi-pass rendering, etc. Learn about exporting and keep a backup of all the files beforehand.
Take help from experienced video editors if you find it difficult. You want to avoid ending up with a pixelated video or a file that is too large.
As a video editor, you have to master the art of visual storytelling. Great storytelling is the perfect amalgamation of all the above factors. Color scheme, lighting, music, pacing are key elements that one needs to balance to create an engaging narrative.
Now that you know the top tips to edit videos, get to work already! If you are worried about video editing software, InVideo is here to lend a helping hand. With 5000+ free templates, you can create professional-looking videos in just a few minutes. Dive into the world of video editing and start creating amazing content for your business.