I’m betting you’ve watched a video from YouTube that is way too large and widespread for marketers to miss. If you don’t have a YouTube channel, it’s the moment to create one. If you have an online channel but haven’t had it up and running, it’s the moment to act.
This article will guide you through the steps of creating the foundation for your YouTube presence, highlighting steps along with tools and suggestions to help you get going and on the right track with an increase in free YouTube subscribers, views, likes, and comments.
1. Set out your goals
If you’re looking to be a YouTube star, you could be a little late to the party. It’s challenging to be noticed nowadays, and it’s too intense. It will take years of labor due to the sheer number of channels to pick from. In 2014, as I was studying famous YouTube bloggers, One quote stood out for me. “We believe that If we had to go to YouTube this moment, it would be too difficult. We wouldn’t be able to do it.” This doesn’t mean that you can’t attain other, more tangible goals through YouTube. YouTube is a great platform for marketers and business owners. Here are three goals that can be achieved that are more sensible from a commercial point of view:
YouTube to manage reputation
One thing you should know about managing reputation on Google It’s that you’re never done. Even if your name is fantastic and you love every result that shows up in the search results for your company’s name, you might need to create more content to promote your business name. The more navigational queries you can manage for reputation management purposes, the more effective.
YouTube is the best platform to manage your reputation. YouTube videos are ranked extremely highly in Google, particularly for search queries with low competition that contain your company name.
Additionally, YouTube videos almost always receive the rich snippet treatment (meaning that Google will show the thumbnail, author, and video length on the SERPs). This allows you to draw more attention to your results in search results.
In the meantime, consider putting video clips on YouTube that include:
- Provide a brief description of your product or service.
- Smiley customers
- Get feedback from customers in a visual format (for instance, testimonials with images beautifully compiled and displayed in video)
- Provide a glimpse of your team (show the people behind the brand, share videos from conferences or events, etc.)
YouTube videos for improved conversions
Videos increase conversions because of a simple reason. It is a simple approach for your customers to understand why they should purchase your product. In the past, there have been many cases that prove the point:
- A study from earlier (dating back to 2011,) shows that shoppers will be 144% more inclined to add items to their shopping cart after watching a video of the product
- One in three people in the millennial generation says they’ve bought an item directly after watching a video tutorial about it.
- This Animoto survey found that nearly all participants (96 percent) found videos “helpful when making purchasing decisions online.”
- Wistia discovered that those who interact with videos are more likely to convert than visitors who don’t
However, YouTube is a perfect platform for hosting your video product reviews: it’s free. It has the added benefit of ranking highly in Google and also will increase exposure to your products due to their large community. This allows people to find your company via local searches and suggested videos.
YouTube for creating alternative channels for exposure and traffic
YouTube is a huge marketing potential that companies across all niches can’t afford to overlook: it is a powerful source of information. Imagine that your video is recommended next to the product review of your competition. Imagine your competition’s customers coming across your video comparison while searching for a different option on YouTube. Being present can increase your chances of being identified. There’s no way to get into YouTube’s YouTube Top 10; however, for specific low-competition questions, it’s fairly doable.
Note: To generate traffic from the YouTube videos, you’ll need to increase your channel’s views to 10,000 overall public views to be eligible to become an official YouTube partner. After approval then, you’ll be allowed to include clickable links to your site via your YouTube videos with cards. This will effectively increase your website’s traffic using videos views.
2. Develop a video editorial calendar
Like all types of content, video content needs a lot of planning, brainstorming, and planning. My routine for when it comes to putting together an editorial calendar works this:
- Begin with keyword study
- Utilize the research of questions to generate more specific suggestions
- Utilize seasonality to determine the timings for each piece of content
- Give yourself enough time for production and marketing
You can learn the exact process I use for editing here. Here’s an example of my content map outlining an important content asset for every calendar month in accordance with the research of keywords and seasonality.
When conducting keyword research and research for questions, I utilize Serpstat because they provide unique clustering features. For each list of keywords that you submit, they use their Google pages for search results to find similar URLs and examine how closely related the phrases within your list are. Then, based on the results, they cluster them into groups.
This kind of grouping helps make content planning simpler and allows you to understand the principles behind the keyword groups and then incorporate them in your schedule in accordance with the season or other variables that are in play (e.g., is there a gap or slot you have to fill? Do you have any company milestones or future events? ). Depending on the volume of video content you’re planning to create, It is possible to set up an individual calendar or add videos to your editorial calendar.
When you create your roadmap, keep your goals in your mind, Certain videos, like product reviews and testimonials, aren’t based on keyword research, but they still have to be included in the plan.
3. Proceed towards producing video
Making videos can be a daunting task, particularly if you’re on a financially small budget; however, nowadays, it’s much more simple and less expensive than you think. In the spirit of budget-friendly campaigns, There are several types of tools and videos that you might want to try:
Production of video in-house
It is possible to manage a lot of part of the production at home without having to create an additional room or buy expensive equipment. Here are some suggestions:
- Make high-quality explainer videos with Animatron (starts at just $15/month). It takes a few hours or so familiar with the various equipment and choices, but once you’ve mastered that, the production runs efficiently.
- Create stunning visual testimonials, promotional videos, and takeaways with Animoto ($8/month). It doesn’t require a lot of time to use it. It’s extremely simple and enjoyable.
- Make video tutorials with the iMovie program (free and available for Mac users). It’ll require you and your group around a week to identify all the possibilities, but you’ll get there at some point.
- Create videos with niche influencers by using BlueJeans (starts with $12.49/month)
- Create (whiteboard) slides with ClickMeeting (starts at just $25/month), host an initial webinar, and record the webinar as an ongoing brand asset. ClickMeeting can keep your notes from the whiteboard and allow you to reuse them in your articles. It is possible to brand your room to display your logo and branding colors in your video. Make your entire presentation in presentation mode and upload the videos on your channels.
Outsource the production of videos in budget
The most obvious choice to outsource video production is to use a website like Fiverr. A search on its jobs will give you more ideas for the kind of videos you could make. Although you might get burnt a few times, Don’t let that discourage you – There are plenty of imaginative people who can create stunning films for you.
Another option is to contact YouTube bloggers who are in your field. A few of them might be willing to collaborate with you, and as a bonus, you’ll get more exposure through their brand as well as social media platforms. I was able to find an outstanding YouTube blogger for my client at a cost as low as $75 for each video. These videos were of the highest quality and uploaded-ready. There’s a lot of talent out there. You just need to look around for a few weeks and try to reach out!
4. Optimize every video
When uploading your videos on YouTube, make sure you spend time enhancing each. Make sure you add plenty of content to every video page, including a precise title, a full description (at least 300-500 words), and a large number of tags.
The title of the video
- The more appealing and precise title, such as:
- Your primary keyword/keyword (if there is any)
- Name of the product and brand name
- The speaker’s name when appropriate (for instance, when it is necessary to post audio interviews). This could include other personal branding components that can be identified, for example, their Twitter handle.
- Name of the event and hashtag (when appropriate)
- State, city, country (especially when you’re running the local business)
Description of the Video:
A complete transcription from the clip. It is available through platforms like Speechpad.
An appealing and readable thumbnail
5. Create clicks and engagement
Beyond the basic match of keywords by using the title and description of the video, YouTube uses other video-specific parameters to determine the frequency at which the video will be recommended in conjunction with related videos and the level at which it will be ranked in search results.
The more viewers who view a greater portion of your video, the more viewers will be watching it. When more than half of your viewers saw more than 50 percent of the footage, YouTube would assume your video is of high quality, and it may appear on the list of “suggested” results next to or after other videos. (Please take note that these numbers are examples created by my judgment. Nobody knows the exact percentage point YouTube uses, but you will have a general idea of how it functions.)
Driving “deep” views to your videos are vital in getting YouTube to change the YouTube algorithm in your favor. Your videos.
Add links to the table of content.
The description of your video and the pinned comment should feature a table of contents that can be clicked to draw people into the video. This will increase deep views of the videos, which is an essential aspect of YouTube ranking.
Make use of social media platforms
Promoting your videos via social media is an excellent method of gaining additional clicks and positive signals.
First, add the video to your website.
Necessary: Add videos to your website and advertise your URL, not the YouTube page. This strategy has two significant advantages:
- Avoid auto-plays: Do not mess up your YouTube performance! YouTube pages automatically play videos, so should you post your YouTube URL to Twitter, the majority of users will visit the page and go away (social people who use media are typically users who are lurkers). If you post your website with a video embedded in it, it won’t start playing until the viewer clicks play. In this way, you’ll be able to ensure that the video will only be played by those who really would like to view it.
- Put time and effort into promoting your site rather than marketing your site’s youtube.com page. Promote your own web site’s URL and the video embedded. You’ll be able to rest assured that more users will continue engaged with your brand than just watching other videos of others from YouTube suggestions.
There are many options to include YouTube videos naturally into your blog and give them greater exposure. Check out these themes, like suggestions on how to present YouTube videos to draw views or engagement.
Make use of tools to increase the social media marketing
To get the most benefit from your social media visibility, look at these alternatives:
- Spending money on paid social media advertising, particularly Facebook ads, because they are the best way to increase engagement
- Make use of recurring tweets to increase the effectiveness of video marketing. There are several tools to consider, like DrumUp. You can schedule the same post to go live multiple times on your preferred social media platforms, which will result in more YouTube views through each repeated post. This is particularly beneficial for Twitter since the life span of tweets is a few minutes (between two to ten minutes, depending on how engaged and active your Twitter users are). Using recurring tweets will ensure that many of your followers get to see the tweet.
Create playlists
By sorting your videos into playlists, you achieve two important goals:
- Keep your viewers interested in your videos for more prolonged durations: Videos from one playlist will continue running on autopilot until they are the playlist is stopped
- Creating brand assets on their Playlist URLs can be used to be ranked both on YouTube as well as Google search results, which can bring an additional amount of exposure to your video and your brand in general in addition to giving you control over more than just the search results:
With playlists, you can alter the look and appearance on your YouTube channel to provide prospective subscribers an insight into other topics that you will are covering: Additionally, customizing the design on Your YouTube page will turn it into an effective website, which highlights the most critical content that could otherwise be hidden in archives.
6. Measure your performance
YouTube Analytics
YouTube offers a lot of information about how your channel and individual video are performing; it allows you to improve upon your previous success.
- There are traffic sources to look at, i.e., where the views originate from, such as suggested videos, YouTube search external (traffic from apps and websites that embed your video or hyperlink them to YouTube), and others.
- The number of times that your videos appeared in playlists for viewers and favorites, for the period, region, or other types of filters. This is equivalent to the number of additions, minus the removals.
- Duration of view of each film.
- The number of interactions (subscribers, likes, comments) every video has brought.
Utilizing a dashboard to get the whole view
If you can produce a minimum of one or two videos per month, it is possible to create a dashboard that gives you an overall view of how the YouTube channel is expanding.
Conclusion
Making a YouTube channel is hard work. You may see few or no posts for weeks or even months after starting. Don’t let this deter you. This is a massive platform with plenty of opportunities, and you’ll notice the number of views and engagement gradually increasing.
