When the Covid pandemic began in 2020, all restaurant owners and food vendors were in trouble. They were all wondering how they would make money when people were not allowed in the restaurants. Di Fiara, one of New York’s finest pizza shops, had the same question as many others across the country and around the world. One obvious solution for Di Fiara was to collaborate with Goldbelly, an eight-year-old e-commerce platform, to ship frozen (and slightly smaller) versions of its classic pies across the country. Goldbelly US 100m Seriesmerced Yorktimes.
Di Fara’s two-year-old second location in a food hall was converted into a Goldbelly production line after sales skyrocketed. Margaret Mieles, Di Fara’s founder’s daughter, credits the platform with preventing layoffs. Not only have famous pizzerias relied on Goldbelly to stay open during lockdowns. Since the outbreak, more than 400 of the 850 restaurants that sell food on Goldbelly’s platform have joined, resulting in an increase in sales that the company claims has more than quadrupled in the last year. Goldbelly US 100m New Yorktimes.
At the back of this Goldbelly announced that it has raised $100 million in Series C fundings to empower chefs and restaurants with national E-commerce. Growth equity firm Spectrum Equity led the round with participation from existing investor Intel Capital. Goldbelly US Seriesmerced New Yorktimes.
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“According to Goldbelly, food has a magical, emotional power. As a result, we’ve developed the first platform that connects people to the foods, places, and experiences that are important to them — regardless of where they are “Goldbelly’s founder and CEO, Joe Ariel, stated “This investment allows us to continue redefining how consumers can interact with the foods and restaurants they love from the comfort of their own homes as pioneers in the world of food e-commerce. We are thrilled to be collaborating with Pete Jensen and the Spectrum team to shape the restaurant industry’s omnichannel future.” Goldbelly Us 100m Yorktimes.
With this new round of funding, the company will be able to further scale the platform’s technology and operations while also accelerating the onboarding of new chef and restaurant partners. It will also be used to launch new content initiatives, building on the success of Goldbelly’s interactive, virtual cook-along series, Goldbelly LIVE!, and to provide consumers with new ways to interact with their favourite foods, experiences, and chefs outside of the restaurant setting.
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